Social Media Marketing is not spam. It’s an honest campaign by which a company provides key insights into specific points of interest. If other words, if you are a plumber, your social media marketing campaign would be pro-tips aimed at plumbing laymen.
As a business that is participating in social networking, you MUST strongly avoid pitching your product. If pitch marketing is a hammer, then social media marketing is a magnet. Draw people to you by providing quality content about your industry. There’s nothing wrong with a small blurb about who you are and what you do, but don’t forget that the meat of social media marketing is about the content.
Don’t be lured into automating your social media campaign.
You aren’t fooling anyone.
Don’t forget that all those followers are real people. Interactive marketing means that you are speaking with individuals and creating relationships that continue to grow and change. People are smart and they can tell if there is a real person behind that business’s Twitter account.
Automated responses are SPAM.
As a business, if you are using automated direct messages you should question your purpose for being on Twitter in the first place. You’re dealing with real people and they can tell that your direct message is simply a prewritten marketing message. If you aren’t taking the time to put a personal effort into each one of your messages your audience will know it.
You can’t streamline personality.
Each business’s culture is different and it takes time to develop that personality through social networking. Engaging with your customers through Twitter is not a push button program. It takes time to develop a campaign and standards for social media marketing.
Your business doesn’t engage in underhanded schemes to provide its product and services, so why should your marketing campaign creep around in the shadows. Customers like transparency.
