The internet has always been a social environment. The term “social marketing” isn’t a new idea, it’s another method of the ageless process of grassroots campaigns to advertise a product. What makes social marketing on the internet different is because those social platforms are now extremely popular. A massive number of people of all demographics are using these social networks to communicate with friends, family, and even businesses! Social marketing is important because users take social networks seriously.
A business will benefit from a social marketing campaign for the following reasons:
- Your business’s homepage is Google.com
Pass your business card around or come up with a catchy jingle; no matter what you do the majority of your visitors will come directly from Google or some other search engine. Your website represents one entry in the billions of search results. Using social marketing you can grab more search rankings for each maintained social channel. Your business name won’t just be the first result, it could rule the entire page! - Two way communication
Social networks offer visitors an opportunity to comment and ask questions about a business’s product. Contact forms have a much lower conversion rate than a comment box, however a comment box requires the same amount of information (name, email, ect) that a contact form would request. Social marketing harvest more feedback than a traditional website. - Familiar platforms = more visitors
Social networks are familiar, nonthreathing platforms. Content is more likely to be shared, recommended, retweeted, liked, and rebroadcast when it is on a social network. Social activity from your visitors will lead to more people coming in contact with your content.
Let me prove it to you. Leave me a comment or contact me and I can show you how social marketing can provide great results.
