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Understanding Online Reputation Management

20. Jul, 2010 • Categories: Business, Social • by

Online Reputation Management

Online reputation management is a part of the social marketing services that I offer my clients. Basically online reputation management helps keep tabs on customer activity (both good and bad) discussing your product, service, or company name. In this post I’m focusing on the bad reviews because that’s what most business owners are worried about, but keep in mind that online reputation management is not just about monitoring the negative reviews, it’s also about finding and encouraging great reviews.

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Social Marketing the Wrong Way

07. Jul, 2010 • Categories: Business, Social • by

Social marketing doesn’t require a college degree (yet), but that doesn’t mean it’s easy. There are a lot of businesses that are using social marketing the wrong way. One huge mistake is to use automated distribution tools to post your message on your social networks. These tools do things like auto-follow people based on the content of their tweets, send direct messages, and perform other tasks that should be done based on a personal interaction.

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The Business of Blogs

23. Jun, 2010 • Categories: Blogs, Business • by

The purpose of a business blog is often misunderstood in one of two ways. Some are of the opinion that a blog is not appropriate for a business or blogs require a high level industry expert. Neither of the schools of thought are correct. And I’ll explain why.

The Business of Blogging

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The Difference Between a Facebook Page and a Facebook Profile

23. Apr, 2010 • Categories: Business, Social • by

Facebook is now a household name (especially for those with teenagers in the house) and as business owners become more aware of the effectiveness of using social sites to market their business, there are many frequently asked questions about how to put your business on Facebook.

Let’s start by noting the difference between a Facebook Profile and a Facebook Page.

Facebook Profile:

  • Strictly for people (not a business or product) to interact with friends and family
  • Any individual can create a profile, just not a commercial business or product
  • A business that opens a profile page is in direct violation of the Facebook Terms of Service and will be disabled
  • Other users become FRIENDS of a Facebook Profile
  • A Facebook Profile can upload pictures, videos, status updates, and can invite people to become friends

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Pitch Marketing is a Hammer, Social Media Marketing is a Magnet

22. Apr, 2010 • Categories: Business, Social • by

Social Media Marketing is not spam. It’s an honest campaign by which a company provides key insights into specific points of interest. If other words, if you are a plumber, your social media marketing campaign would be pro-tips aimed at plumbing laymen.

As a business that is participating in social networking, you MUST strongly avoid pitching your product. If pitch marketing is a hammer, then social media marketing is a magnet. Draw people to you by providing quality content about your industry. There’s nothing wrong with a small blurb about who you are and what you do, but don’t forget that the meat of social media marketing is about the content.
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