I recently had a discussion with a colleague about social marketing consultants and she said something that was very interesting.
“The social marketing consultants I know charge hourly to train people to do their own social marketing.”
I’ve had enough experience with trainers to know that theory and practice are very different. The theory of social marketing goes right out the window when you send out your first tweet. People are indifferent to your new Twitter and Facebook page. There’s very little reason why they should pay any attention to your efforts to engage them in a conversation about your products and service. No one cares!
