Tag Archives: social marketing

Understanding Online Reputation Management

20. Jul, 2010 • Categories: Business, Social • by

Online Reputation Management

Online reputation management is a part of the social marketing services that I offer my clients. Basically online reputation management helps keep tabs on customer activity (both good and bad) discussing your product, service, or company name. In this post I’m focusing on the bad reviews because that’s what most business owners are worried about, but keep in mind that online reputation management is not just about monitoring the negative reviews, it’s also about finding and encouraging great reviews.

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Social Marketing: What’s the Point?

29. Jun, 2010 • Categories: FAQ • by

The internet has always been a social environment. The term “social marketing” isn’t a new idea, it’s another method of the ageless process of grassroots campaigns to advertise a product. What makes social marketing on the internet different is because those social platforms are now extremely popular. A massive number of people of all demographics are using these social networks to communicate with friends, family, and even businesses! Social marketing is important because users take social networks seriously.

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The Business of Blogs

23. Jun, 2010 • Categories: Blogs, Business • by

The purpose of a business blog is often misunderstood in one of two ways. Some are of the opinion that a blog is not appropriate for a business or blogs require a high level industry expert. Neither of the schools of thought are correct. And I’ll explain why.

The Business of Blogging

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4 Reasons Why You Need A Blog

14. Jun, 2010 • Categories: Social • by

Your website is designed to be a selling machine, but it takes more than a sales pitch to turn a visitor into a customer. A blog can keep your message fresh, bite size, social, and creative! Here’s how.

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Pitch Marketing is a Hammer, Social Media Marketing is a Magnet

22. Apr, 2010 • Categories: Business, Social • by

Social Media Marketing is not spam. It’s an honest campaign by which a company provides key insights into specific points of interest. If other words, if you are a plumber, your social media marketing campaign would be pro-tips aimed at plumbing laymen.

As a business that is participating in social networking, you MUST strongly avoid pitching your product. If pitch marketing is a hammer, then social media marketing is a magnet. Draw people to you by providing quality content about your industry. There’s nothing wrong with a small blurb about who you are and what you do, but don’t forget that the meat of social media marketing is about the content.
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